FlowPro Macerators Crowned Innovation Leader for Second Year in Row at InstallerSHOW
FlowPro, the specialist macerator range from Mark Vitow Ltd, has been named the winner of the BMA Pitchfest 2025, a live competition held during this year’s InstallerSHOW to spotlight innovation in the bathroom sector.
Pitchfest was hosted by the Bathroom Manufacturers Association (BMA), newly renamed the Bathroom Association following its relaunch announcement at the show. Styled in the format of Dragons’ Den or Shark Tank, the competition featured rapid-fire pitches from 12 leading industry brands, with winners chosen by a live audience of trade professionals.
In a line-up that reflects the strength of the event, Mark Vitow’s FlowPro range competed in the final alongside Bristan, Saniflo, Thomas Dudley, Fluidmaster, Kinedo, and Grohe.
FlowPro came out on top in both the qualifying round and the Grand Final, thanks to a standout pitch delivered by Brand Ambassador “I Love Plumbing” Andy Cam. His presentation highlighted what sets FlowPro apart:
- Powerful pumping performance
- Tool-less access for easy maintenance
- Quiet technology
- Flexible options for domestic and light commercial settings
- 2-year no-quibble warranty
- UK-based installer support line
- Competitive price point without compromising on quality
This marks the second consecutive year that FlowPro has taken home the Pitchfest title, reinforcing Mark Vitow’s growing reputation for delivering practical innovation tailored to the needs of the trade.
Tom Reynolds, Chief Executive of the Bathroom Association, commented: “"Pitchfest is a fast and furious highlight of InstallerSHOW. The audience love it because they get to hear information on a large range of products in a short space of time, and then cast judgment. All of the brands competing in this year's competition had finely honed pitches and great products. Mark Vitow clearly have the knack, winning the closely fought challenge for a second year - well done!”
The win follows a successful week at InstallerSHOW, where FlowPro was showcased as part of the Mark Vitow Plumbing & Heating Innovation Zone. Visitors explored the full FlowPro range and engaged with the team behind its growing reputation.
“We’re incredibly proud of the recognition FlowPro has received,” said Matt Fletcher, Sales Director at Mark Vitow Ltd. “The range was developed to give the trade a high-performing alternative in a space that’s long needed more choice. The response from the trade has been outstanding, and FlowPro is fast establishing itself as the go-to macerator brand in the UK.”
Mark Vitow Ltd supply Plumbing and Heating merchants nationwide. If your local merchant doesn't have FlowPro in stock, they can order it in for next-day delivery!
To learn more about the FlowPro range, view the brochure.